Visual identity

Typeface

Source Sans Pro

Source Sans Pro is the typeface used across all Atlas Copco digital and print media, ensuring visual coherence in all communications. We primarily use two font weights: Semi-Bold for headlines and Regular for body text. 



Note: Sentence case should be used for both headlines and body text.

Headline

Source Sans Pro Semi-Bold is used for titles, headlines, and display text. Its strong and bold style helps important messages stand out, especially for hero messaging and key statements.

Source Sans Pro

Semi-Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789 :. ,'/!@+£>$x%^& *?

Body text

Source Sans Pro Regular is used for body copy and smaller text. It is the most readable font weight. This makes it ideal for conveying information in a simple and easy-to-understand way across all materials.

Source Sans Pro
Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 :. ,'/!@+£>$x%^& *?

Supporting text

Source Sans Pro Italics is not the primary style for text but can be used when necessary. It provides a slight emphasis without distracting from the main content.

Source Sans Pro
Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 :. ,'/!@+£>$x%^& *?

Usage

Headline

  • Keep the message simple, short, and precise.
  • Use negative space wisely to avoid clutter.
  • It should set the tone for the content that follows.
Headline text on a white background
Headline text on a beige background

Body text

  • The focus should be on clarity and readability.
  • Use columns to align text in a clean and visually appealing way.
  • Always consider accessibility by following the minimum font size requirements.
Body text on a white background
Body text on a beige background

Supporting text

  • It should only be used for captions, hyperlinks, and quotes.
  • Use it to differentiate certain areas for text.
Supporting text on a white background
Supporting text on a beige background

Typefaces for Chinese, Japanese, Korean, and Arabic

Chinese

Typeface for Chinese text

Japanese

Typeface for Japanese text

Korean

Typeface for Korean text

Arabic

Typeface for Arabic text