Source Sans Pro
Source Sans Pro is the typeface used across all Atlas Copco digital and print media, ensuring visual coherence in all communications. We primarily use two font weights: Semi-Bold for headlines and Regular for body text.
Note: Sentence case should be used for both headlines and body text.
Headline
Source Sans Pro Semi-Bold is used for titles, headlines, and display text. Its strong and bold style helps important messages stand out, especially for hero messaging and key statements.
Source Sans Pro
Semi-Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 :. ,'/!@+£>$x%^& *?
Body text
Source Sans Pro Regular is used for body copy and smaller text. It is the most readable font weight. This makes it ideal for conveying information in a simple and easy-to-understand way across all materials.
Source Sans Pro
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 :. ,'/!@+£>$x%^& *?
Supporting text
Source Sans Pro Italics is not the primary style for text but can be used when necessary. It provides a slight emphasis without distracting from the main content.
Source Sans Pro
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 :. ,'/!@+£>$x%^& *?
Usage
Headline
- Keep the message simple, short, and precise.
- Use negative space wisely to avoid clutter.
- It should set the tone for the content that follows.
Body text
- The focus should be on clarity and readability.
- Use columns to align text in a clean and visually appealing way.
- Always consider accessibility by following the minimum font size requirements.
Supporting text
- It should only be used for captions, hyperlinks, and quotes.
- Use it to differentiate certain areas for text.