Social media posts should positively reflect our vision, values, and culture. They are key tools for supporting the business and building the brand. It is important that all social media accounts consistently represent the Atlas Copco brand and follow all guidelines described in this manual.
Profile logotypes
For all social media profile pictures, use the silver gradient logotype on a blue background. For proper visibility, we use half free space around it.
Banner images
To ensure optimal visibility, the focal point of the banner image should be within the green or blue areas as shown below. Choose images accordingly.
We recommend highlighting the brand's personality by choosing images that feature people, products, and their applications. You can also use the provided
AI-generated images as banner images.
Refer to Images to know more about AI-generated images.
Examples of banner images
Posts
Post designs have been developed for each social media platform and are available in the templates. Use them as needed based on your requirements.
Instagram stories
In stories, use clear, high-quality images. Keep text crisp, precise, and easy to read.
YouTube thumbnails
Thumbnails should serve as a preview of the content while also capturing the viewer’s attention. We’ve created templates to support this.
For latest social media images and videos sizes, refer to the guidelines in Sprout Social