The logotype strengthens the credibility of the products and reinforces the Atlas Copco brand endorsement. The Atlas Copco logotype variants must never be changed or tampered with. Modifying or building the logotypes into another symbol is not allowed. Always use the original design in the exact logotype proportions.
Classic logotype
The classic logotype is always used in two primary color combinations: white on Atlas Copco blue and Atlas Copco blue on white as shown below.
Never remove the bars from the logotype.
Never apply any new effects to the logotype.
Never stretch or compress the logotype.
The old logotype cannot be used anymore.
Gradient logotype
Atlas Copco also uses additional logotypes in a gradient format. These gradient logotypes are designed to enhance visual depth and modern appeal, with the intention of adding a metallic feel to the logotype.
Gradient logotype on color background
You can use either the blue gradient logotype on a white or beige background, or the silver gradient logotype on a blue or dark gray gradient background.
Free space/restricted area
The Atlas Copco logotype must be clearly visible. By adding a restricted area, also called free space, around it, the logotype becomes easier to identify and stands out more clearly. Other images, text, or graphical elements must not interfere with the free space. There are defined exceptions to the restricted area for signs, sales promotional materials, and online applications. In these cases, the minimum free space is half the usual required free space.
Logotype box
The logotype box, containing the classic logotype, is a single graphical element and it is readily available to use. DO NOT use the logotype box with the gradient logotype.
Logotype box measurements
The logotype box is exactly the same size as the free space around the logotype, defined as 'X' below, and it scales proportionally with the logotype.
Never change the size or shape of the logotype box.
Never apply any effects to the logotype box.
Logotype box colors
The logotype box is only allowed in Atlas Copco blue or white. For the white logotype, the box should be in Atlas Copco blue, and for the Atlas Copco blue logotype, the box should be in white. When placed over images, apply 90% transparency to the box.
Never use the logotype box in a tint color.
Never use the logotype box in any color other than Atlas Copco blue or white.
Innovation flag logotype
The Innovation flag logotype is a unique design element created to maintain consistency with the visual identity. It should be used in collateral to ensure a cohesive look and feel. Always place the Innovation flag logotype at the edge of the design, either on the left or right side depending on the requirement.
The Innovation flag logotype is available in four colors: white, beige, blue, and dark gray. When placed over an image, apply 85% transparency. When placed on a solid background, it should be fully opaque.
Note: DO NOT recreate the Innovation flag logotype from scratch; it is available as a downloadable asset.
Usage
Gradient logotype
This logotype has a specific angle gradient, and it is used for various digital touch points and print media. Since this is a gradient logotype, it is important to check if it appears correctly on print materials. We recommend using the provided templates, as their usage is clearly established.
Note: The gradient logotype has not been used in certain print collateral, such as envelopes and letterheads, as it may compromise the print quality of the gradient.
Brochure
PowerPoint
Logotype box
The logotype box helps safeguard the logotype when it is used on images or busy backgrounds. We recommend using it primarily on facility signage, for expos and exhibitions, and on outdoor directional boards.
Innovation flag logotype
The Innovation flag logotype also helps safeguard the logotype when it is used on web media and print collateral, such as web pages, social media, brochures, flyers, roll-ups, and certificates.
Flyer
Brochure
Social media
Roll-up
Product range branding
A consistent presentation of Atlas Copco enhances brand recognition and safeguards its integrity. This section outlines how the Atlas Copco logotype can be applied, wherever necessary, for product range branding.
When referencing a product range, use the name Atlas Copco in text rather than incorporating the logotype. The approved box style format can be applied for visual consistency. It can be used together with the Atlas Copco logotype box or independently, provided the logotype appears clearly elsewhere within the same context.
The Atlas Copco logotype serves as a core brand symbol. It should remain unaltered and must not be used as part of a name or a sentence. Instead, use the written name Atlas Copco, following the box style format where suitable.
Examples
Blue classic logotype in white box
Blue gradient logotype in white box
White classic logotype in blue box
Silver gradient logotype in blue gradient box
Blue classic logotype in white box
Blue gradient logotype in white box
White classic logotype in blue box
Silver gradient logotype in blue gradient box