Events and expos

Atlas Copco's commitment to excellence drives us to prioritize consistency in supporting the communication goals of events and exhibitions. We seamlessly blend innovation with quality, reflecting the brand values in every aspect. Our participation in exhibitions will always showcase the brand's personality and values in a cohesive and impactful manner. The purpose of the exhibition guidelines is to harmonize the representation of the brand across all Atlas Copco exhibitions and events.

For one brand experience as well as for cost efficiencies, it is a great idea to share the same exhibition stand compared to having several smaller ones. It takes a bit more collaboration and planning but the end result will be more impressive and offer a stronger customer experience. It is also an opportunity for Atlas Copco customers to explore what other solutions the brand has to offer.

We have created four color variations with different logotype and background colors in the templates. Use the one that best suits your specific requirement.

For brand consistency, ensure the proper use of Innovation flags and logotype cutouts. Use high-resolution images and clear, precise text to enhance visibility, helping the brand stand out and ensuring your message is effectively communicated throughout the event.

At every exhibition or event, ensure the logotype is clearly visible from all angles, depending on the available space. Use the provided brand elements to keep the booth design consistent with the brand identity. The event branding should also include the Group association by incorporating the Atlas Copco Group flag or logotype.

Below are some inspirational materials that can be used based on the available space and relevant scenario. If your space allows, feel free to incorporate them.