For the complete product branding guidelines.
Our products are the most effective ambassadors of our brand. To enable our products to build the brand, to increase their perceived value and to ensure the consistency of all encounters with our brand, we have defined clear Atlas Copco product branding guidelines.
Providing hands-on guidance in the creation of strong common product branding, these guidelines allow enough flexibility to be well-suited for all existing products as well as products that will be developed or acquired in the future. The branding elements have been introduced to unify and improve the product appearance and to increase the value, visibility and recognition of the Atlas Copco brand.
With all visual elements associated with a brand closely integrated, the result can be extremely successful, creating a brand that is immediately identifiable and unmistakably unique.
General
What is the intention of the product branding?
How is the product branding going to be used?
- To attract customers
- To communicate sustainable productivity in all aspects
- To increase product value
- To make our sales people proud
- To unify all our product ranges, presenting us as ONE company
- For brand transitions of the current Atlas Copco branded range whenever possible
- For all new product design projects
- For brand transitions from any brand into Atlas Copco
What is the goal?
- To make the Atlas Copco brand recognizable, unique and even stronger
Examples
