The brand story and messaging for the Atlas Copco brand is focusing on how customers can level up to the Atlas Copco experience and unlock their potential with products and solutions at the forefront of technology. Through close and responsive relationships, Atlas Copco customers can use our wealth of experience and expertise and enjoy the peace of mind of us future proofing their business while ensuring short time to long-term value. The word experience signals several things: The experience of using our products, the experience of having us by their side, and the long-term experience and expertise we provide.
“The key message of leveling up to the Atlas Copco experience is designed to capture the essence of what customers really get when choosing us as their partner. When dealing with the Atlas Copco brand, you are not only after premium product features. What you really look for is expertise that secures and future proofs your business.”
Brand messaging framework
There are various strategies for using the Atlas Copco brand message, depending on where it appears with or without the logotype. The Atlas Copco brand message needs to be flexible enough to provide a wider brand messaging, such as "Level up to the Atlas Copco experience" or "Level up your experience at atlascopco.com."
It can also be used for specific purposes emphasizing the keyword ‘experience,’ showcasing how we offer an elevated experience through the Atlas Copco brand. Therefore, we can also say "Experience the innovation," "Experience the service," or "Experience the technology," when relevant to the target audience. Choose the most appropriate option based on the context and the message you want to convey.
We use this brand message when the logotype is not present to introduce and establish the Atlas Copco brand. It reinforces the brand identity.
How we use our brand message in call-to-actions
When the brand message is used as a supportive brand element, this version can appear in email signatures, posters, or campaigns.
Refer to Email signature to understand usage.
Other variations
We use this brand message when the Atlas Copco brand is established, and no further emphasis is needed, like in film outros.
We use this brand message when the Atlas Copco brand is established, and no further emphasis is needed, like in film outros.
