For more information about this.
Our branded items are used to promote Atlas Copco, our values and brand identity, towards all our stakeholders. Branded items strengthen the Atlas Copco brand and can help to increase customer and employee loyalty, reminding the recipient of our company whenever the item is used. It is important that all our branded items communicate the values of Atlas Copco and have the same look and feel as all other communication materials. This is also the case for items used at specific events such as product launches, company events or exhibitions.
How to use branded items?
All Atlas Copco branded items must fulfill the following five criteria:
- Responsibly sourced
- Correctly branded
- Relevant to and representative of Atlas Copco
- Quality in line with our own products and service offer
- Reasonably priced
Usage of the Atlas Copco logotype
- The logotype must always have full free space (on very small items where the logotype risks being compromised, 50% free space is acceptable)
- The logotype is only permitted in Atlas Copco blue or in white
Our 10-criteria checklist (see The Way We Do Things)
- Support and respect of human rights
- Elimination of all forms of forced and compulsory labor
- Rejection of child labor
- Elimination of discrimination with respect to employment and occupation
- Safe and healthy working environment, factory conditions and housing
- Integrity (GC 10, OECD 9)
- Freedom of association and the effective recognition of the right to collective bargaining
- Initiatives to promote greater environmental responsibility
- A precautionary approach to environmental challenges and the development and diffusion of environment-friendly technologies
- Compliance with our prohibited and restricted lists
Branded items must never
- Include project titles, company, division or business area names
- Use colors other than the official corporate colors
The Profile Store
Atlas Copco offers a wide range of branded items through the webshop “The Profile Store” managed by an external supplier. The Profile Store assortment consists of sustainable items that reflect our brand and tell our story, ranging from office supplies to clothing to high-end gifts. The shop aims to offer a wide range of quality assured branded items that help us build relationships that last.
The assortment is mapped in three main categories: core items that will always be offered, trend items that may be replaced within 2-3 years, and special collections. Anyone can create an account in the Profile Store. Once this is done, just select the item(s) you need, add them to your basket, confirm your order and everything will be properly packaged and shipped within 48 hours to your selected location.
Ordering from the Profile Store is the easiest way to safeguard correctly purchased branded items as everything in the shop complies with the Atlas Copco Group's Code of Conduct and our 10-criteria checklist for responsible sourcing and manufacturing.
Sustainable items and responsible sourcing
Atlas Copco puts great effort in offering high-quality, sustainable, and responsibly sourced branded items. All products in the Profile Store are kept and transported climate neutrally. Several items are also made from recycled materials such as used PET bottles and produced in accordance with the world’s toughest and most prestigious sustainability standards.
By using a 3-level sustainability rating the Profile Store makes it easy to consider the environmental impact of the branded items. By summarizing a wide range of aspects throughout the value chain, each item is rated by its level of sustainability. With each level, an increasing number of boxes are ticked – from recycled materials and energy-saving manufacturing to audited working conditions and better shipping methods. Notably, even items on the lowest sustainability level typically exceed industry standards for comparable products.
Available branded items
Branded items in line with our messages serve as excellent conversation starters with all type of stakeholders. Always remember to highlight the sustainability aspects of the items, such as being produced from recycled materials, and encourage the recipient to share their user experience on social media.
The Profile Store offers a continuous range of branded items for various occasions, consistently raising the bar for high-quality products and sustainable sourcing. The assortment is updated on a regular basis, making sure the offering is always up to date and relevant.
Items for specific events
To meet the short-term need of branded items for specific events, it is possible to produce event-specific giveaways. Such items are normally not promoted in the public Profile Store but assistance and efficient solutions for ordering, handling and distribution can be offered. Contact the Profile Store team for more information.
Branding
Branded items are very concrete representations of the Atlas Copco brand and can, besides being suitable as external gifts, be used for decorating Atlas Copco offices, equipping our employees, or acting as nice tokens when onboarding new colleagues.
Social media
When handing out branded items, make sure to emphasize Atlas Copco's commitment to sustainability. The sustainable sourcing of the Profile Store items helps strengthen this message. You are also welcomed to encourage the recipient to share photos of themselves using our items on social media referencing the #atlascopco hashtag. This further strengthens our branding on social media.
Transportation
The Profile Store warehouse is located in Sweden, but a large part of the assortment is sourced and manufactured in Asia. There are thus alternatives when it comes to shipping for countries outside the European Union, where drop shipments sometimes are available straight from the production facility.
Contact
If you have questions about the Profile Store or would like to sign up for the newsletter, please contact atlascopco@profilestore.com
If you want to be even more engaged or have suggestions for improvements, you are welcome to contact the Profile Store Steering Committee.
Please note that within the European Union, private purchases from the Profile Store are possible, paying with credit card:
www.consumer.atlascopco.profilestore.com
(Private purchasers means that the recipient has to pay tax and cover the shipping. Within the EU these add-ons are fairly reasonable but on a global scale the additional costs risk being so substantial that we have limited this possibility to only Europe)
To purchase promotional items.