For a more detailed guide on packaging refer to the product identity manual.
A pattern can have a purely decorative function or help ensure confidentiality, such as the patterns printed on the insides of envelopes. Patterns are often used for packaging. There is only one accepted Atlas Copco pattern that includes the logotype. Therefore, never redraw or alter the proportions of the pattern. Only an approved original may be used for reproduction.
When the packaging is used in the marketing of products, spare parts, accessories and so on, the Atlas Copco pattern can be applied. To avoid confusion, separate the product name or trademark from the Atlas Copco logotype so that both have maximum visual impact.
On the label, place the Atlas Copco logotype in the lower-right corner. Information such as the web address, product name and “Genuine Parts” should be placed on the label.
Examples
The two pattern options
Examples of the pattern options
The packaging pattern artwork is available in the Communication Forum.