Visual identity

Innovation flag

The Innovation flag is more than just a design element—it is inspired by our product branding. It always has a gradient with 85% transparency to ensure seamless integration on images.

Design guidelines for websites, online applications, presentations, and motion graphics differ from those used for print materials. For most print media, including PowerPoint presentations, the Innovation flag must include the logotype, headline, and subtitle. In digital media, however, it is used without the logotype.

Color variants

The Innovation flag is available in three color variants: blue, beige, or dark gray.

The innovation flag in blue
The innovation flag in beige
The innovation flag in dark

Placement

The placement of the Innovation flag depends on the size of the collateral. The Innovation flag should be placed in any of the following corners: top-left, bottom-left, top-right, or bottom-right in any of the provided color variants.

Visual instruction of how to place the innovation flag

Placement guidelines for sprint

The placement of the Innovation flag on print media is determined by the size of the logotype. These guidelines are specifically helpful for print collateral, especially when standard templates are not suitable:

  • Define the size of the logotype as 1/7th of the shortest side of the surface.
  • Place the logotype on the design or within the Innovation flag according to the guidelines, with a margin size of 1.5 X.
Visual placement guidelines for print showing a detailed required margin size
Placement print guideline specifications

Sizes

  • The Innovation flag should be scaled proportionally even when scaled up or down.
  • The minimum width of the Innovation flag is 50% of the shortest side of the collateral.
Detailed innovation flag sizing in a portrait layout

Portrait layouts

Detailed innovation flag sizing in a landscape layout

Landscape layouts

Usage

The Innovation flag can be used in two ways: on the image as a placeholder for content, or by placing images inside the Innovation flag. Refer to the provided templates for correct usage and implementation. Examples of both applications are shown below.


 
Note: Do not use the Innovation flag logotype and the Innovation flag together in the same collateral.

Innovation flag on images

A blue innovation flag on a brochure

Brochure

The innovation flag used on a powerpoint slide

PowerPoint

Images inside the innovation flag

An image in the shape of the innovation flag on a flyer

Advertisement

An image in the shape of the innovation flag in a web banner

Web banner