The tone of voice sets the conversation style and guides us in how we say things in our written and spoken messaging. Our main audience is our customers, and we speak directly to them, addressing them in an engaging and understandable way.
We avoid bragging and base our promises on facts. We prove our point by using true stories to explain who we are and how we add value as a powerful way to convey our messages. The language should be to the point and uncomplicated, making us easy to understand. We want to come across as warm and personal, never arrogant. We strive to keep our tone interesting and relevant to the audience. We aim to be to the point and direct but still easy-going and humble.
